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ETRO Home New Opening in Ho Chi Minh

Eurasia Concept, the gateway of luxury living in Vietnam, inaugurated a new showroom dedicated to ETRO Home and ETRO Home Interiors collections at Ho Chi Minh City’s Times Square Building.


For the new opening, an exclusive and prestigious event was held, with the presence of Moreno Brambilla, Jumbo Group's Chairman & CEO, Massimiliano Ragazzi, Jumbo Group's Business Executive Manager, and Jacopo Etro, ETRO Home's Creative Director, who, during the afternoon, gave a speech introducing the Etro Home collection.

The newly-opened space showcases the latest novelties of the ETRO Home line, which ranges from textile and decorative accessories, created inhouse, and an exclusive selection of furniture of the ETRO Home Interior line, produced and distributed under license by Jumbo Group. Between nomadism and mythology, the ETRO Home Interiors collection embraces endless inspirations to offer a varied and colorful exploration of ETRO's eclectic soul. The theme of travel, one of the founding elements of ETRO’s DNA, is interpreted in an ethnic key: it can be found in the warm savannah-like colors of the Woodstock sofa, in the suggestive Afro-inspired shapes of the Masai armchair, in the Oriental and exotic depictions of the decorative ceramics, in the arabesque atmosphere of the Amina line, in the use of natural and exotic materials such as wengé wood with horn mosaic inserts to embellish the Aleppo elements.


ETRO’s journey through time and space also takes a mythological direction: the figure of the Pegasus, symbol of the brand since 1968, becomes the scenographic protagonist of the Mythos dining table; symbolic arrows and thunderbolts give shape to the Sagitta table and the Zeus lamp. Finally, Paisley and the letter “E”, two of ETRO’s distinctive marks of identity, naturally find varied declinations, both as structural elements and as decorative details, throughout the ETRO Home collections.